bECOMING ‘FACE CHART LIZA’

By Liza Kondrevich | July 2018 | Amsterdam

A Story about how Face charts Changed My Life...

The doorbell rings, I open up and a friendly woman in a Fedex-outfit asks me to sign for some huge, heavy boxes which I can hardly carry. It is a shipment from one of my top favorite cosmetic brands from L.A..

The package is filled to the brim with the newest collection of their make-up, most of these items are not even in stores yet. In fact, I think it's a complete store inventory. I feel like a kid in a candy store, can you imagine? All of this make-up, for me to use and do what I love the most is a dream came true –in this case, I design makeup looks on paper, which are used to train artistry trainers of this major cosmetics company.

I don't know if I ever get used to this abundance of luxury and make-up, but what I can tell you is that it hasn't been like this all my life...

Little Me, Growing up in Ukraine..

Born Yelizaveta Kondrevich in the spring of 1982 in a small village in the west of Ukraine🇺🇦, left me no other option than growing up in one of the constituent republics of the Soviet Union. I remember me walking through the woods, with my family, searching for mushrooms to eat because there was no food of any kind. We walked for miles, day after day, with our worn clothes and shoes.

Drawing Was Escaping From Reality..

As far back as I can remember I always had to rely on myself, learn life the hard way, and fight for my dreams. Those days, I remember my parents hardly having anything to eat themselves, never the less they never stopped supporting my creative talent. Miraculously they always provided me some kind of material and tools to continue what I excelled in: drawing! No matter the circumstances, I still don't know how they did it, but I am thankful to them every day of my life.

My First Memories of Makeup..

Drawing to me was escaping the hard life, I loved to draw for hours and hours, as young as I was. This was my true passion. However, another passion developed that didn't get the same support as my talent of drawing. It was my secret desire to turn myself into a little princess with make-up. Make-up, as you can imagine, in that time and place, with us collecting mushrooms to eat, was scarce, extreme luxurious and absolutely NOT to be touched by little me. The small amount my mother owned (and never used, by the way) was carefully put away somewhere high in the closet, not to be found!

Stealing makeup (living on the edge)..

Obedient as I was, I never touched it! At least, not when my parents where around. But as soon as they left the house for half a day or more, I went all in, climbed a chair, grabbed the small make-up bag and went off like crazy! Did I just admit I 'stole' my mother's make up? I guess I did and if there is one thing I regret, it would be that no pictures were made of the result…

I never got caught for this, luckily, and even to this day on the scent of make-up takes me back to those days. Those days I dreamed that, when I grew up, as soon as possible, I would own and consume tons of make-up. And that remained a dream for decades!

The Big Escape..

Shortly after finishing the Academy of Fine Arts, I left Ukraine, set path to Europe and ended up living in the Netherlands. I learned the Dutch language, graduated on 'Teacher of Visual Arts and Design' and started jobs like 'cleaning lady' in factories. To keep my dreams alive, I went to study at one of Europe most prominent make-up academies in Amsterdam.

Following my Creative Heart..

During study, while raising my son as a single mom, I found full-time jobs at international (non-cosmetic) companies in positions from Head Customer Service and Sales Representative on an international market. For this I was thankful but to be completely honest with you, this made me very unhappy. Every hour spilled on an office filling in forms, and talking about concrete or potatoes, felt like wasting valuable time and I needed to create from the bottom of my soul. I needed to draw, to make up and to be happy. I had to figure out a way to combine these three things that were important to me: drawing art, my passion for make-up and making some money.

Face Charts did Change my life..

I still remember the day I woke up telling myself this weird idea to myself: “I am going to draw realistic facecharts with make-up!” There were face charts, and there were realistic drawings, but never the two of them combined. From the day I started doing this and posting them on Instagram, my life has never been the same! I could have never imagined that years from then I would have met some of the biggest icons in the industry and collaborated with the most popular brands on the planet.

Face charts did change my live. My message to you would be: “Never give up on your dreams and keep them alive…”

XOXO Liza

P.S.: In 2020, by releasing the bestseller ‘FACECHART Drawing With MakeUp’ another dream came true.

P.S.: (‘22) Since 2020 I’ve scaled up and became a Makeup Designer. Designing makeup looks and facechart templates for some of the leading brands on a continuing basis. Sometimes I can’t believe living the dream…

P.S.: In 2023 I’ve founded Makeup Designer Academy™ to help makeup artists around the world to level up their skills, and become makeup designers too.